I’ve Recruited Over 10,000 Partners. Here’s Why I Wish I Had Barcada Sooner.

If you’ve ever been responsible for building a partner ecosystem, you already know the grind.

The endless scrolling through LinkedIn, cold outreach, awkward follow-ups. The late nights scanning conference websites, booth lists, and speaker panels -just hoping to find your next great reseller, referral partner, or GSI. The long days at conferences: shaking hands, handing out cards, sitting through back-to-back vendor pitches, only to walk away with a handful of maybes and a pile of badge scans to sort through.

I’ve lived this life for over a decade.

Across my roles as a Channel Partner Manager and Director of Channel Partnerships, I’ve recruited over 10,000 partners - VARs, MSPs, GSIs, consultants, influencers, and everything in between. I’ve built programs from scratch. I’ve scaled them globally. And yes, I’ve even walked 10 miles in a day on the expo floor, searching for that one game-changing partner who could unlock a new market for us.

It’s exciting, rewarding work—but let’s be real. It’s also incredibly inefficient.

The Partner Search Problem

Here’s the problem: there’s no central place to search for partners productively.

Finding new partners is like playing B2B bingo. You go from Google to G2 to LinkedIn to conference exhibitor lists to outdated partner directories - trying to stitch together a picture of who these companies are, what they sell, and who they partner with.

You waste hours doing manual research. You dig through clunky spreadsheets. And even when you do find a company that looks like a fit, you’re often left wondering:

• Are they still active in this space?

• Who should I talk to?

• Are they already working with my competitors?

How Barcada Changes the Game

Barcada is the tool I wish I had ten years ago. It’s built by people who’ve lived the partner grind—and it shows.

Here’s what makes it a game-changer:

Search across the partner ecosystem – Filter by company type, industry, revenue, partner programs, and more.

See real partnership data – Know who’s already in their ecosystem, and whether they align with yours.

Contact the right people – No more guessing who handles partnerships.

Recruit smarter, faster – Go from idea to contact in minutes, not weeks.

From Pain to Progress

The partner world is only getting bigger—and more complex. The number of SaaS vendors has exploded. The partner landscape is more competitive than ever. If you’re relying on old-school search tactics and scattered lists, you’re already behind.

Barcada lets you level up your partner recruitment strategy. It replaces the scavenger hunt with a smart search engine. It turns chaos into clarity. And most of all, it gives back your most valuable resource: time.

Because let’s face it—partner leaders don’t just need more leads. We need the right leads, faster, with less effort.

If you’re building a modern partner program, Barcada isn’t a nice-to-have. It’s your new best friend.