Partnerships are hard. We make them work.
Barcada was born from a simple frustration:
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Finding the high-impact partners and proving their revenue impact shouldn't be this painful. For more than a decade, we have worked for various companies, ranging from startups to enterprises, and have experienced the difficulty in finding partners who can help generate revenue. Once we found partners, it took a considerable amount of time to transform the Alliances and Partnerships organization from a cost center to a profitable entity. Often in years. The ever-increasing number of solutions in the market compounds this problem. That's why we founded Barcada to fill the gaps that CRMs and PRMs cannot provide, solving these challenges.
Our Mission
To give every company the platform and intelligence they need to find, activate, and grow revenue-generating partnerships with precision and speed.
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Growing your business in this competitive market means working with partners who uniquely align with your GTM and business value. We utilize both private and public data to generate the intelligence necessary to drive alignment and maximize mutual success.
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Who We Are
Barcada was founded by executives and technologists who have built and launched Alliances and Partnerships across various industries. Growing companies from no customers to going IPO, we have seen it all. Our experience with the companies listed below has taught us one critical thing: There are No Bad Partners. It's all about alignment.
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We've been in the trenches:
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Building and launching GTM regionally and globally
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Creating partner programs from a few partners to more than a thousand
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Establishing visibility from co-marketing, co-selling, and co-engineering activities
Want to be part of it?
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Barcada is currently in early access. Request Beta Access here, and help us shape the future of partner technology.