Scale Without Friction.
Source high-impact partners. Attribute revenue accurately. Scale partner success with AI-driven intelligence.
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For businesses scaling with partners, partner sourcing remains a significant challenge. Partner Attribution is very hard to do. An incomplete picture of overall partner performance is the norm.
Businesses engage with agencies to find partners, often at an expensive fee. Others scour hundreds of web pages of potential partners only to end up finding one that does not align with their ICP. Leveraging an existing network is a good start, but it is often biased. Buying a B2B database and paying for a data subscription may yield some relevant partners, but it cannot guarantee a revenue-generating relationship.
When the deal closes, it's tough to answer the question, What did the partner do? No details on their involvement throughout the sales cycle. To obtain the minimum data required to give the partner the credit, it will take weeks to finalize. It feels like a guessing game.
Hard To Measure Partner Performance
Even mature businesses still fail to measure the impact of their partner program over the years. Critical metrics and KPIs are missing to answer various questions about partner performance.
How
What
Where
How much revenue have our partners helped close this quarter?
What percentage of our sales pipeline comes from our partners?
When
Why
Where are the partners effective in our sales process?
When will we get more deals registered?
Why is our partner sales pipeline going down?
What is Barcada?
Barcada is the AI-native partner intelligence platform. Built from first principles to make partner-led growth measurable, repeatable, and intelligent. It powers smarter partner matching, revenue attribution, and GTM actions — by turning signals into strategy.
The 3 Pillars of Success
Barcada is an AI-native partner technology purpose-built from first principles to reflect how modern ecosystems connect, collaborate, and win together.
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Find high-impact partners
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Complete partner-attribution
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Actionable partner intelligence
Matching. Attribution. Intelligence.
Eric Lukas, CRO
“Barcada aims to provide my business with the tools and insights that we need to build stronger, more profitable and efficient partnerships."
Grant Liu, Vice President
"Barcarda gives the team full visibility into partner impact, resolves deal conflicts, and boosts pipeline 40%. Partner solution-selling and alignment finally work!"
Bernard Barnes, Partner Manager
“Barcada streamlines partner engagement by automating deal validation, eliminating wasted efforts, and maximizing revenue impact. For any organization looking to optimize partner-driven sales, Barcada is a game-changer.”
Partner Matching
Find revenue-generating partners, fast.
Barcada offers a single place to find your high-impact partners, powered by AI. What took weeks and months now takes minutes. We have a better way to move forward.
Whitespace
Fit
ICP
Alignment
GTM Alignment
High-Impact Partners in Minutes
Partner-Attribution
See how your partners are influencing deals.
Partner Attribution in the past focused on partner-sourced deals, but that isn't enough. Partner influence is equally important to track. Barcada offers complete attribution visibility.
Track Partner Influence In Real-time
Activity Visibility
Attribution Approval
Attribution Metrics
Partner Intelligence
Turn signals into strategy.
From partner matching to attribution, partners' interactions with customers and with the vendor create patterns of signals that Barcada uses to identify the next course of action to optimize opportunity.
Track Pipeline. Track Revenue. Track Investment.
01
Profile Intelligence
Detect signals that automatically recommend changes to the vendor or partner profile that will impact partner revenue.
02
Revenue Intelligence
Detect signals that will course-correct customer engagement to move the deal from one stage to the next.
03
Alignment Intelligence
Detect signals that indicate signs of misalignment and determine the next best action for the partner and vendor.
04
Task Intelligence
Identify suboptimal activities and recommend informed, decisive actions to strengthen the partner relationship.
