Making Partner Sourcing Easy

Finding the right channel partners is one of the biggest drivers of growth for SaaS, cybersecurity, and cloud companies. However, despite the promise of partner ecosystems, most companies still struggle to source high-impact partners who drive revenue. The methods are outdated: cold outreach, scraped lists, and endless expos with little ROI.

Barcada reimagined partner sourcing, making it faster, smarter, and focused entirely on revenue.

The Problem: Partner Sourcing Is Frustratingly Inefficient

If you’ve spent months recruiting channel partners, you know the pain:

• Endless expos, few results: Events cost thousands of dollars and days. You leave with scanned badges and business cards, not a qualified pipeline.

  
  

• Cold outreach fatigue: You scrape lists and send emails into the void, hoping one will land. The conversion rate? Single digits at best.

  
  

• Expensive agencies: Partner teams pay an agency to source the partner for them. Costly, time-consuming, and not scalable.

  
  

• Time-consuming research: Wading through website after website of research, only leading to confusion.

  
  

It’s no surprise that only 30% of sourced partners end up contributing to revenue, and most companies leave up to 70% of their whitespace unfilled.

The Barcada Solution: Match-Making for Revenue-Ready Partnerships

Barcada flips the old model on its head. Instead of chasing cold leads, we help you attract and connect with partners who are ready to generate revenue with you, fast.

Here's how it works:

AI-Powered Partner Discovery

Barcada utilizes advanced data signals, including customer overlap, industry focus, certifications, and solution alignment, to identify your best-fit partners.

Pre-Matched, Revenue-Ready Partners

You don’t get a list, you get matches. Barcada connects you with partners who already serve your target customers and are actively seeking solutions like yours.

Speed to Pipeline in Days, Not Months

Traditional recruitment can take 3–6 months to source and onboard a single partner. With Barcada, you can discover, connect, and start GTM collaboration in just one week.

Whitespace Targeting

Want to grow in FinTech in EMEA? Or fill gaps in AI solutions across the U.S.? Barcada lets you filter partners by whitespace, vertical, geography, or customer segment so you’re always going where the revenue potential is highest.

Why It Works: A Platform Built for Partner-Driven Revenue, Not Just Activity

Barcada isn’t just another PRM or partner directory. It’s built by experienced partner sales and GTM leaders who have seen how much time and money are wasted on poor-fit partnerships.

We’re here to change that with:

• A focus on mutual revenue, not just partner “activity” metrics.

• Tools designed for ecosystem leaders and partner marketers, not just ops teams.

• A modern, intelligent platform that works like Match.com for the enterprise.

Whether you’re a SaaS startup with few partners or a global tech vendor with thousands, Barcada can help you uncover your next high-impact partner in minutes, not months.

Barcada is currently accepting Beta Access Requests. You can sign up using our registration form, available here.