Not Another PRM

PRMs shine at delivering training content, automating certification paths, and centralizing assets. This is critical when scaling new partner programs. Deal registration is also a core function. PRM reduces channel conflict and creates a sense of fairness among partners. This is the most widely adopted feature. From MDF forms to co-branded assets, PRMs create a hub where partners can access what they need without waiting on your team. It also provides a way to control who has access to what, and is particularly useful for managing partner tiers and incentives. So if your top priority is basic partner management, content delivery, and tracking deal registration, a PRM will serve you well.

But customers need more than what a PRM can offer. Today's partner ecosystem is vastly more complex. Here's where PRMs fall flat:

• PRMs only track deal registration from one or multiple partners per deal, not the full sales cycle. If you are running co-sell programs, alliance motions, or multi-partner solutions, PRMs don't reflect reality.

  
  

• PRMs don't measure partner influence. Not every partner sells. It has no way to capture who contributed to what in the entire sales cycle.

  
  

• PRMs have no revenue attribution. Most PRMs don't connect cleanly to the CRM pipeline. It can't show which partners accelerate deals, improve win rates, or drive net-new ARR.

  
  

• PRMs require partners to perform manual labor-intensive logging activities. Even the best PRM suffers from low partner engagement. They don't want another portal.

  
  

• PRMs lack ecosystem intelligence. Which partners tend to win together? Which partners overlap in the same accounts? Where should you recruit more partners based on whitespace? PRMs can't answer these questions.

Barcada fills in the gaps left by PRMs. Where PRMs focus on partner management, Barcada focuses on high-impact partner recruitment, partner revenue attribution, ecosystem performance analytics, and co-sell intelligence.

Here's how Barcada bridges the gap:

Gap in PRM	How Barcada Solves it
Partner credit through deal registration	Multi-partner attribution model across the whole deal cycle.
No partner influence visibility	Tracks influencers, referrers, and co-sellers.
No insight into partner ROI	See which partners improve win rate, deal size, and sales velocity.
No ecosystem-level visibility	Get dynamic maps of partner overlap, co-sell activity, and whitespace.

PRMs aren't going away, but they're no longer enough. They were built to manage partners, not drive, track, or scale revenue from them. Barcada is what PRMs were supposed to be in the era of modern ecosystems.

Barcada is currently accepting Beta Access Requests. You can sign up using our registration form, available here.